Customer service isn’t a department at Walking Food Tours UK – it’s part of our DNA.
On Saturday, I had the pleasure of joining business leaders and entrepreneurs from across the UK at the UK Small Business Awards 2025 Grand Final in Birmingham. It was a brilliant evening — packed with ambition, energy, and that familiar small-business spirit where people genuinely care about the experience they create for their customers.
While we didn’t take home the overall win in our nominated categories, we’re incredibly proud to share that Walking Food Tours UK placed in the UK Top 10 for Customer Service, and we were also Highly Commended in the Best Small Business category.
That recognition genuinely means the world to us.
Why this award matters so much
Anyone can run a food tour. What really sets an experience apart is how guests feel – before, during, and after.
From the very first enquiry, through to dietary requirements, last-minute questions, tour delivery and follow-up, we put huge importance on communication, warmth, and attention to detail. Every guest matters to us – whether they’re visiting for the first time, returning with friends, or celebrating something special.
Being recognised nationally for customer service is a reminder that the care, time, and thought we put into every experience doesn’t go unnoticed.
A team effort – always
This isn’t about one person. It’s about people.
Our guide team are the heart and soul of Walking Food Tours UK. They bring stories to life, create relaxed and welcoming atmospheres, and make sure every guest feels included, valued, and looked after. Their passion, knowledge, and genuine love for what they do shines through on every tour.
And our independent food and drink partners play a massive role too. We’re proud to work alongside talented producers, chefs, bakers, brewers, and hospitality teams who share our values – and consistently go above and beyond for our guests.
This recognition belongs to all of them.
Small business, big standards
Being Highly Commended in Best Small Business is another reminder that you don’t need to be big to deliver exceptional experiences – but you do need to care.
We’ve always believed small businesses are uniquely placed to create memorable, personal moments. We listen, we adapt, we refine, and we constantly look for ways to improve what we offer.
Awards like this tell us we’re on the right path.
Looking ahead to 2026 and beyond
We’re taking this recognition as motivation – not a finish line.
In 2026, we’ll keep doing what we do best: championing independent venues, refining our tours, and delivering the kind of warm, personal experiences that turn a great day out into a lasting memory.
To every guest who’s joined us, recommended us, left a review, or simply cheered us on – thank you. You’ve helped us build something we’re truly proud of.
And if you’re thinking about booking a tour for the year ahead, we’d love to welcome you.
Come hungry. Leave happy.
